Released on = November 28, 2005, 7:04 pm

Press Release Author = Datacolor

Industry = Software

Press Release Summary = Breakthrough Color Calibration Technology for The "Connected
Home" at Booth No. 411


Press Release Body = FOR IMMEDIATE RELEASE
Datacolor website: www.datacolor.com
Datacolor Home Theater Media-Editorial Contact:
CJC Strategists
Charlé-John Cafiero
(212) 674-0848
Datacolor_HomeTheater@earthlink.net




ANAHEIM, CA - EHX EXPO - November 9, 2005 - Datacolor, an internationally known name
in color technology, showcases its latest and most exciting innovation in color
calibration for both professionals and consumers, SpyderTVT, at The Electronic House
Expo (EHX) Fall 2005, November 9 - 11, in Anaheim, CA, Booth No. 411. SpyderTVT
also is nominated for a Multi-Room Audio/Video (MRAV) Award. Held in conjunction
with EHX Fall 2005, MRAV awards recognize significant contributions to the
multi-room audio and video market. Winners will be announced on the show floor
November 9th.
A key event for all "connected home pros" - those who service today's connected
homes, from architects and electrical contractors to computer systems integrators
and consumer electronics retailers - EHX provides the perfect venue for Datacolor's
dynamic breakthrough products for home theater color calibration. SpyderTV
(www.SpyderTV.com) is the latest color calibration innovation from the world color
technology leader. Through the ColorVision® brand, Datacolor has delivered
standards-setting SpyderT products to professional and amateur digital photographers
around the world enabling them to manage color on screen and in print. Now,
Datacolor leverages the industry's best colorimetric technology. It optimizes
television viewing with an innovative display improvement tool that complements the
company's in-depth diagnostic products such as ColorFacts Professional 6.0. (Click
Here) for more information about ColorFacts
SpyderTV is an easy-to-use, highly portable package that professional installers can
use or pass along to their customers. It scientifically measures contrast,
brightness, color, tint, and color temperature display presets of any CRT, plasma,
RPTV, LCD or DLP display screen in just 30 minutes. These presets are standard
adjustments that operate in a multi-variant manner - and rely on that notoriously
fallible instrument, the human eye, to make proper distinctions. Most people have
problems with two variants, making it extremely difficult for even the most
experienced installer to obtain the superior adjustments preferred for a quality
outcome by eyesight alone.
With little more than a DVD player, laptop and USB port, professional installers or
their staff can use award-winning Spyder technology to accurately and easily adjust
menu sliders onsite, dramatically improving picture quality according to ambient
conditions. SpyderTV can be used at regular intervals for quick check-ups that
ensure displays are optimally tuned or when new components are added into the
system. Device independent and non-invasive, consumers also can use SpyderTV to
determine optimal settings without fear of accessing areas of the display intended
for professionals only. A wizard-driven software package guides the process every
step of the way.
The product's R & D gurus Mark Hunter and Heath Barber, who joined Datacolor from
professional home theater pioneer Milori, note that SpyderTV may become among the
most essential tools in the new "connected home" because it offers a scientific
fine-tuning process that's easy and quick.
"The Datacolor SpyderTV helps installers and end-users alike to accurately improve
the display on virtually any monitor, from high-end video screens to basic 36" TVs,
without any invasive or time-consuming diagnostics," states Datacolor Technical
Director of Home Theater Products Mark Hunter.
"Consumers will see a dramatic difference in their display, which will ensure
overall satisfaction with their purchase. This is good news for the expanding home
theater market," Hunter adds.
Market analysts predict that the television of the future is an increasingly
interactive, multimedia hub that rapidly brings all channels of media to the
consumer market, linking entertainment, communication and information technology at
affordable prices. With the home theater trend converging, digital technologies are
presenting new opportunities for innovation with the television as a focal point.
(Click Here) For product images of SpyderTV
In a February 2005 report, Forrester Research noted that US consumers' lust for the
new big, flat TV sets is unabated. A significant percentage of those polled, 39%,
said their next TV will be a flat-panel plasma or LCD TV set. Setting the pace for
HDTV penetration to grow past 50 million American homes in the next five years1.
System Requirements
DVD player; remote control and a portable computer such as a laptop or notebook with
Windows 2000 or XP operating system; and a USB port.
About Datacolor
Because color matters, leading businesses, creative professionals and consumers
worldwide choose Datacolor's innovative technology solutions to consistently achieve
the right color. A Swiss-held company, Datacolor's strong worldwide presence
encompasses global manufacturing, operational facilities, and sales and support
offices. ColorVision, the digital imaging unit of Datacolor, provides affordable,
easy-to-use digital color control products to creative professionals, photographers,
corporate customers and consumers around the world.
For more information, visit www.datacolor.com
Editorial note - (Click Here) for product images
For editorial questions, please contact: Charlé-John Cafiero, CJC Strategists,
(212) 674-0848. Datacolor_HomeTheater@earthlink.net
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Web Site = http://www.datacolor.com

Contact Details = Datacolor@digitalbrandexpressions.com